Watch Winder Myths –
What Really Matters
Between Function and Style:
The Truth About Watch Winders
Watch winders are often seen as luxury accessories for collectors. But around their function and necessity, a host of half-truths and myths circulate — from alleged harm to the movement, to claims they are unnecessary for modern automatic watches. In this article, we bust the most common misconceptions — and show why MODALO watch winders are not just stylish, but a smart investment for watch lovers.

Debunking the Biggest Watch Winder Myths
MODALO Clarifies the Truth
Myth 1: “A watch winder damages the movement”
A widespread belief is that constant motion overstrains the mechanics. In reality, the opposite is true: automatic movements are designed for regular motion — that's their very purpose. Inactivity, on the other hand, can lead to oil coagulation, inaccurate timekeeping, and long-term wear.
Fact: Premium winders like those from MODALO replicate the natural motion of the wrist, using adjustable rotation programs tailored to each caliber.
Myth 2: “Only expensive watches need a winder”
Whether your watch costs €500 or €50,000, the movement works the same way. Every automatic watch relies on motion to stay accurate and in good condition.
Fact: Even mid-range watches benefit from proper motion — for maintaining the power reserve, reducing service needs, and keeping settings intact. A MODALO watch winder protects any timepiece, regardless of price.
Myth 3: “Watch winders are just decorative”
Yes, a high-end watch winder can be stunning — especially handcrafted wood finishes and premium materials like in the MODALO design series. But their purpose goes far beyond display.
Fact: A winder is a functional precision device. It keeps your movement running, prevents oil from drying, maintains time accuracy — and eliminates the need to reset complex features like the date or moonphase.
Myth 4: “I wear my watch regularly, I don’t need one”
If you own just one watch and wear it daily, a winder may not be essential. But the moment you rotate between models, a winder becomes practically indispensable.
Fact: For collectors or multi-watch owners, a winder keeps every piece ready to wear at any time — fully wound and accurately set. MODALO offers models that hold up to 16 watches, each with independent settings.
Myth 5: “Watch winders are loud and use too much power”
Outdated, low-quality models can indeed be noisy or inefficient. But modern premium devices like those from MODALO use whisper-quiet motor technology and energy-efficient control systems.
Fact: Power consumption is minimal, and noise levels are virtually silent — making MODALO winders perfect for bedrooms or offices.
Conclusion: Between Myth and Reality – What Really Counts
A high-quality watch winder is far more than a luxury object. It protects your watch, maintains performance, and extends its life span. MODALO stands for craftsmanship, precision, and timeless design — and helps clear up common misconceptions once and for all.
Discover MODALO watch winders – for collectors, investors, and lovers of fine timepieces.
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Frequently asked questions
Here are some common questions about our Watch Winders.
MODALO watch winders have been developed for all standard automatic watches and cover a wide range of watches. Heavy watches weighing up to 400 grams are wound reliably and gently by our powerful MODALO motors. Our innovative watch holders cover watches with a diameter of up to 60 mm and strap lengths between 15 - 21 cm. We also offer separately available watch inserts designed for particularly small wrists.
Check out our FAQ section for further answers to common questions.
The setting of the watch winder depends on the requirements of the movement/calibre installed in the watch. Depending on the model, the direction of rotation (Direction) and the number of revolutions (TPD) must be observed to ensure that the watch is wound correctly. You can find out which settings are recommended for your watch on our ‘TPD database’ page. If your watch is not listed there, we recommend the 900 TPD setting with anti-clockwise rotation.
Check out our FAQ section for further answers to common questions.
You can return any item within 14 days of receiving it. Feel free to open the packaging to check your products. Please return items unused, in their original packaging and condition. Once we receive your return, we’ll refund you within 7 to 10 days.
Check out our FAQ section for further answers to common questions.
WATCH BOXES, WATCH CASES & WATCH ROLLS
Discover premium travel cases and watch boxes for safe, stylish, and secure storage of your watches
WATCH WINDERS FOR COLLECTORS
Premium handmade programmable watch winders for safely storing and showcasing up to 12 automatic watches
ELEGANT JEWELLERY STORAGE & BOXES
Organize and protect your jewellery with premium jewellery boxes and cases
, crafted for both style and security.
Have questions or specific requirements?
For further details about our product range or assistance with your request, feel free to contact the MODALO team – we're happy to assist you.